About Us
When
Ideas
4 Elements was
founded in 1988, we were pioneers in producing comfortable fashion
apparel in natural fiber fabrics, made in the USA and selling
directly to customers in our own stores. Twenty-one years later, we
are the leading apparel retailer serving the North Berkeley,
California community and beyond! We specialize in apparel and
accessories collections and designers that make their products in the
U.S and Canada, are unique, yet eco-friendly and whenever possible
support businesses created by women.
An obvious extension to this philosophy was the addition, 10 years ago, of our fashion comfort footwear store.
An obvious extension to this philosophy was the addition, 10 years ago, of our fashion comfort footwear store.
Our sister store, Shoes
On Solano offers
fashionable shoes that feel as good as they look. Our buyers continue
to scour the market for footwear that follows the original
philosophy- fashion should be comfortable, great looking, easy to
care for and be made with responsibility.
"I want to serve the women of our community and beyond with easy care, beautiful apparel, footwear and accessories that makes shopping fun and satisfying." says founding owner, Carol Fabretti. Now you can enjoy many of these wonderful products from the comfort of your computer on our website as well.
"I want to serve the women of our community and beyond with easy care, beautiful apparel, footwear and accessories that makes shopping fun and satisfying." says founding owner, Carol Fabretti. Now you can enjoy many of these wonderful products from the comfort of your computer on our website as well.